Fade Resist, Rich Conditioning Hair Color - Virtual Violet

Dark & Lovely $7.49

Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E

$7.49

Stun and be seen in Dark & Lovely Fade Resist — the hair color you can count on for radiant, long-lasting results. Updated with our NEW Moisture Mask, Fade Resist now works even better at hydrating hair. Formulated with Shea Butter, Sunflower Oil & Vitamin E, our naturally derived Moisture Mask increases moisture by 40% after dying, helping to nourish, detangle and smooth hair as it locks in color for up to 8 weeks. Your favorite permanent hair color just got bolder with three NEW statement-making shades that pop on dark, textured hair: Reality Red, Poppin Pink and Virtual Violet. Fade Resist is IT for rich, vibrant vegan color that cares for and protects your hair.

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-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -P8Up to 100% gray coverage Full Head Application Follow these instructions if this is your first time coloring or choosing a shade darker than you usually use. - Put on gloves and then conduct a strand test. - Mix developer and color. - Apply mixture to sectioned dry hair and smooth out. - Wait 30 minutes if you have natural hair or 20 minutes if you have relaxed hair. - Rinse thoroughly. - Condition with Moisture Mask. Root Retouch Application Follow this method if you colored with this shade or something similar and it has been 6-8 weeks since you last colored. - Using the tip of the applicator bottle, make small sections and apply the color mixture until all the roots are saturated. - Set timer for 20 minutes if you have natural hair or 15 minutes if you have relaxed hair. - To refresh ends, spread the remaining color mixture through the midlengths and ends. After hair is saturated, set timer for 10 minutes if you have natural hair or 5 minutes if you have relaxed hair. - Rinse thoroughly. - Condition with Moisture Mask. TIPS - For hair with resistant gray, apply to gray areas first. - If any color mixture gets on skin, simply wipe off with towel. - Do not save any unused mixture. The container may explode. Cream Developer: AQUA / WATER / EAU, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, TRIDECETH-2 CARBOXAMIDE MEA, CETEARETH-25, GLYCERIN, PHOSPHORIC ACID, TETRASODIUM ETIDRONATE, TETRASODIUM PYROPHOSPHATE, SODIUM SALICYLATE Moisture Mask: AQUA / WATER / EAU, CETEARYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, ISOPROPYL MYRISTATE, CETYL ESTERS, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, PARFUM / FRAGRANCE, TARTARIC ACID, BENZYL ALCOHOL, CAPRYLYL GLYCOL, SALICYLIC ACID, TOCOPHEROL, ETHYLHEXYL SALICYLATE, LIMONENE, LINALOOL, CITRAL, CITRIC ACID Rich Conditioning Color: AQUA / WATER / EAU, ALCOHOL DENAT., PEG-4 RAPESEEDAMIDE, GLYCERYL LAURYL ETHER, DECETH-3, PROPYLENE GLYCOL, ETHANOLAMINE, LAURETH-5 CARBOXYLIC ACID, DIPROPYLENE GLYCOL, HEXYLENE GLYCOL, POLOXAMER 338, AMMONIUM HYDROXIDE, OLEYL ALCOHOL, 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE, 1-NAPHTHOL, PARFUM / FRAGRANCE, ERYTHORBIC ACID, THIOLACTIC ACID, EDTA, p-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE, OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE, CITRIC ACID, SODIUM METABISULFITE

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