DARK & LOVELY NEW
If you’re in for a new hue, then you’ve come to the right place. Here, find all our latest, trending permanent hair colors, expertly formulated for natural hair.
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Fade Resist, Rich Conditioning Hair Color - Virtual Violet
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -P8Up to 100% gray coverageView Product Details
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Fade Resist, Rich Conditioning Hair Color - Reality Red
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -P8Up to 100% gray coverageView Product Details
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Fade Resist, Rich Conditioning Hair Color - Poppin Pink
Permanent Hair Color, Superior Gray Coverage & Shine, with Argan Oil and Vitamin E
-Rich, expertly made permanent hair color for textured hair -Pops on dark hair for up to 8 weeks and adds brilliant shine -Perfect for 4C hair and works on all curls, coils and hair textures -Oxidative hair color that provides up to 2.5 levels of lift -After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E -Moisture Mask increases moisture by 40% after dying -No-drip jelly formula for easy application -Number 1 hair color for African American women with the largest shade palette for a range of skin tones -99% biodegradable, paraben-free and silicone-free vegan hair color -Up to 100% gray coverageView Product Details
